February 22, 2012

Subscriber Profile

 

Kentucky Monthly]s readers are affluent, well-educated home owners who have a high level of disposable income. These readers are avid supporters of all things Kentucky, including your business!

Purchasing Power of Our Readers

17% of our readership is under the age of 45, with 71% between the ages of 45 and 74.

  • 30%  45-54
  • 27%  55-64
  • 14%  65-74

Kentucky Monthly readers are 225% more likely to earn more than $150,000 in annual household income.

  • 30% make more than $100,000 (national average is 11%)
  • 46% make more than $75,000 (national average is 21%)

70% of our readers hold an undergraduate degree with 25% holding a postgraduate degree.

94% of our readers are home owners.

For more complete lifestyle information or to request a 2012 Media Kit, please call 1-888-329-0053 or e-mail julie@kentuckymonthly.com.

When “more likely”  is referenced, this is in comparison with the national average.